More Mobile Ad Consolidation: Carrier SingTel Buys Amobee For $321 Million

The mobile ad market is projected to bring in revenues of $2.6 billion this year, and while that is only a small fraction of the wider opportunity in digital advertising, the space -- fueled by the smartphone boom -- is only going to get bigger, and that is attracting those looking for an early foothold. Today saw another example of that coming into shape: pan-Asian carrier SingTel today announced it would buy California-based Amobee to expand its own mobile advertising business, in a deal with $321 million. SingTel -- which has 434 million mobile customers in 25 countries, including Bangladesh, India, Indonesia, Pakistan, the Philippines and Thailand -- is banking on brands wanting to target customers with mobile ads in the Asia-Pacific region, particularly in emerging markets.

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